Air India has launched SOAR, an interactive programme in which students from business schools will be hired while the airline expands its fleet and operations.
Spirit of Aviation is an abbreviation for SOAR, reimagined, is a programme that was launched a few months ago and is likely the only one of its kind in the aviation space.
The SOAR programme is a national-level B-school competition with challenges that is an important part of Air India’s campus-outreach programme.
The initiative aims to expose new talent to various aspects of the aviation industry. In doing so, it will create a high-quality talent pool for itself.
The programme has received a very encouraging response, which is a positive step in its endeavour to augment talent in the aviation sector.
In just a week, over 25,000 management post-graduate students submitted applications.
The SOAR initiative is more than just a recruitment drive. It provides a platform that can be used by not only students, but also industry and academia.
Suresh Dutt Tripathi, Air India’s chief human resources officer, currently leads a 15,000-strong workforce.
In the first edition of SOAR, 27 business schools took part. The winner of the contest was
IIM Bangalore’s Horizon team. The first runners-up were the IMT Ghaziabad team JMH, while the second runners-up were the teams from IIM Shillong and IIFT.
