The four-day workweek is gaining popularity among British employers. Currently, 200 companies in the UK have chosen to implement a permanent four-day workweek. These businesses believe this change will not only enhance productivity but also attract high-quality talent and improve employee well-being.
With these 200 firms employing over 5,000 people across various industries—including marketing, technology, and non-profit organizations—the trend is likely to expand further. According to a report in The Guardian, the four-day workweek campaign has the strong backing of the 4 Day Week Foundation. They advocate for a three-day weekend without pay cuts, arguing that it leads to happier employees who live more fulfilling lives. This approach contributes to the overall well-being of the workforce.
Joe Ryle, the campaign director at the 4 Day Week Foundation, emphasizes that the extra free time resulting from a shorter workweek makes life more satisfying and rewarding for employees and those around them.
Initially, about 30 firms in the UK’s advertising and public relations sectors adopted the four-day workweek. This was soon followed by 29 non-governmental organizations and several firms in the social care sector. Now, at least 24 companies in technology, information technology, and software have also recognized the benefits of a shorter workweek. In London alone, nearly 60 companies have embraced this model.
Support for the four-day workweek is particularly strong among individuals aged 18 to 34. Interestingly, many of these young people believe that this model will become the norm by 2030. In contrast, some leaders in India maintain that the youth should work at least 70 hours a week.
