Amazon has announced layoffs affecting approximately 200 employees within its North American retail division. This decision is part of the company’s ongoing efforts to optimize its business structure and prioritize key areas.
The layoffs primarily target Amazon’s core retail division, which includes a variety of businesses such as private label brands, the Prime membership program, consumables, and operations related to fashion and fitness. This move reflects Amazon’s strategy to streamline its operations in response to changing market demands.
Since 2022, Amazon has been implementing significant cost-cutting measures under the leadership of CEO Andy Jassy. The company has reduced its workforce by approximately 27,000 employees across various departments, marking the largest layoffs in its history. In addition to job cuts, Amazon has scaled back or discontinued several unprofitable initiatives, including a telehealth service, a brick-and-mortar delivery program, and a try-on service for clothing and footwear.
Despite these layoffs, Amazon is committed to assisting affected employees by providing support during their transition and aligning its workforce with evolving business priorities.
In a bid to strengthen its presence in sub-Saharan Africa, Amazon has opened a new walk-in center in Cape Town, South Africa. This facility is designed to help independent sellers enhance their presence on Amazon’s platform and expand their customer base.
The Cape Town center offers a range of services for local sellers, including on-the-spot registration, product imaging, cataloging, and assistance with shipping and logistics. This initiative aims to empower small- and medium-sized businesses, which significantly contribute to Amazon’s global sales.
Overall, while Amazon focuses on streamlining operations in North America, it is also expanding its global reach.
