Bharti Airtel plans to shut down its Wynk Music app in the next few months, signaling its exit from the music-streaming market. The company assures that there will be no job layoffs and all current Wynk Music employees will be offered roles within the broader Airtel ecosystem to safeguard their jobs.
This move is part of Airtel’s strategy to focus on core business areas and improve its digital service offerings. Airtel will be partnering with Apple to replace Wynk Music with Apple Music. Airtel users will have access to Apple Music as part of their subscription, and special deals will be offered to Wynk Premium subscribers to ensure a smooth transition. This strategic shift aims to position Airtel as a provider of high-quality, globally-recognized content through its partnership with Apple.
