Is Booking.com, the online travel site, planning to reduce its workforce? According to reports, its parent company, Booking Holdings, is reviewing the company’s financial situation and has found that operating expenses increased by 13.6 percent in the third quarter. As a result, job cuts may be on the horizon. However, a final decision has yet to be made, as the review process has only just begun.
In its filing with the U.S. Securities and Exchange Commission (SEC), the company stated that it aims to become more agile and cost-efficient while remaining competitive in the travel industry. This objective requires allocating resources effectively to enhance customer experience and improve offerings to stakeholders.
While Booking Holdings considers restructuring Booking.com, its other brands—Agoda, Kayak, and OpenTable—are unlikely to be affected by the changes.
Further details regarding the potential job cuts and restructuring process have not yet been officially announced but are expected soon.
Earlier this year, in February, Seattle-based online travel giant Expedia Group reduced its workforce by approximately nine percent, impacting around 1,500 employees. This decision came amid a leadership change, aimed at revitalizing growth and regaining market share.
At that time, it was reported that the restructuring would allow Expedia to invest more heavily in key areas for future expansion, following a focus on technical enhancements. This move aligned with the appointment of Ariane Gorin as CEO, effective May 13. Gorin, who previously led the fast-growing enterprise division, was expected to steer a renewed growth strategy.
