E-commerce giant Myntra is set to generate over 11,000 jobs through its partner network ahead of its flagship Big Fashion Festival (BFF), aiming to strengthen operations ahead of a surge in festive shopping demand.
The new roles cover logistics, customer service, and last-mile delivery, with warehouses in Bengaluru, Mumbai, Kolkata, and Delhi receiving additional manpower for sorting, packing, and grading. Around 30% of the temporary workforce will be women, highlighting Myntra’s focus on inclusivity.
The bulk of the hiring includes nearly 7,000 delivery partners and 1,400 customer-support executives, ensuring smooth doorstep service and faster query resolution during peak demand. Myntra’s supply-chain backbone, combining large distribution centres with the Kirana-led Myntra Extended Network for Service Augmentation (MENSA), already covers 98% of serviceable pincodes across India.
The company has also engaged local communities and stationed migrant workers to stabilize the festive workforce, creating regional employment opportunities while maintaining operational continuity.
Commenting on the initiative, Govindraj MK, Chief Human Resources Officer at Myntra, said:
“The festival is not just about fashion and lifestyle deals but also about creating meaningful employment. By bringing more women into our warehouses and empowering thousands through these roles, we are ensuring inclusivity while meeting customer expectations at scale.”
This year’s Big Fashion Festival is expected to be Myntra’s largest yet, featuring over 10,000 brands and more than 4 million styles for its 70 million-plus monthly users.
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