TikTok, a video-streaming platform, has announced on April 12, 2024, that it will be laying off over 250 employees in Ireland. This move follows reports from February indicating the company’s intention to reduce up to 300 jobs in Ireland as part of a company-wide restructuring.
Initially, TikTok attributed the job losses to a “redesign” of its training and quality team, aimed at improving quality assurance processes. The company has underlined the importance of supporting affected employees during this transition while emphasizing Ireland’s significance as a base for its operations and ongoing hiring efforts.
However, several impacted employees have voiced dissatisfaction with the way the layoffs were executed. Some have criticized the criteria used for redundancies, particularly highlighting the introduction of a policy proficiency test last November. This test, initially unrelated to the restructuring, later became a determining factor in identifying employees for redundancy.
Employees received their test results just before the redundancy process started, with limited opportunities for review. Many felt blindsided by the test’s significance, expressing regret for not studying more intensively as they had not known its impact.
TikTok responded to staff concerns, explaining that the test served as the best gauge of policy proficiency and was conducted across a large population of the company’s EMEA operations. However, this explanation did little to assuage employee frustrations, with some deeming the handling of the situation insensitive.
In addition, reports emerged of celebratory events taking place within TikTok’s offices on days coinciding with significant announcements about layoffs and redundancy packages. Employees expressed dismay at the apparent lack of sensitivity, with festivities seemingly contrasting with the reality of impending job losses.
In response to these criticisms, TikTok acknowledged that while there were no company-wide events, office space was booked for team-building gatherings on certain dates, creating an atmosphere that some found inappropriate given the circumstances.
Overall, TikTok’s handling of the layoffs has sparked significant backlash, with employees expressing frustration over perceived insensitivity and lack of communication.
