Adidas Cuts Technology Roles in India, Says Less Than 20% of Tech Workforce Affected

Adidas has confirmed a reduction in technology roles within its India operations, saying that fewer than 20 per cent of its technology workforce in the country will be affected.

The restructuring was communicated to employees at the company’s Global Engineering Tech Hub in Gurugram during a town hall on September 15. The facility has more than 800 employees and supports Adidas’ global digital and technology operations. It also houses the company’s India marketing organisation.

The development was initially reported by Wocult, which estimated that around 350 employees across areas including software engineering, data science and data engineering could be affected. The figure has subsequently been reported by other media organisations, although Adidas has not publicly confirmed the specific number of affected employees.

According to reports, employees affected by the restructuring have been placed into two groups. Some received exit communications following the town hall, while others have been asked to remain with the company until December to support knowledge transfer to other Adidas technology locations.

Employees in the latter group have reportedly been given until December 15 to apply for available positions elsewhere within the organisation. Those who do not secure another role could subsequently leave the company. Adidas has not publicly provided details about severance arrangements or redeployment assistance.

The company said the restructuring is intended to align its operating model with changing business requirements, simplify parts of the organisation and strengthen capabilities considered important to its long-term plans.

Adidas also said India remains strategically important to its operations. The Gurugram technology hub will continue to support the company’s digital transformation, innovation and business activities, according to the company.

The restructuring comes as global companies continue to review technology organisations and workforce structures in response to changing business priorities and operating models.