Apple has carried out another round of workforce reductions, with a small number of employees in its Fitness+ division affected as the company continues to reorganise parts of its business.
The latest cuts reportedly involve employees working on audio-based Fitness+ features, including Time to Walk and Time to Run. The services are expected to continue, although the pace of new audio content could be reduced.
The move comes less than two months after Apple eliminated more than 200 positions across several teams, including groups working on Siri, Vision Pro and Intelligent Systems Experience.
Fitness+ content strategy under review
Apple launched Fitness+ as a subscription-based fitness service offering guided workouts and other health and exercise content, including programming designed for Apple Watch users.
The platform competes in the broader digital fitness market, where services depend heavily on regular content production to keep subscribers engaged.
The latest workforce changes could indicate a tighter approach to content spending within the division. However, there has been no indication that Apple plans to discontinue Fitness+.
Reports have also suggested that Apple could eventually integrate some Fitness+ functionality more closely with its broader health ecosystem. Apple’s Health app is itself undergoing changes, including plans for additional educational content.
Earlier cuts affected AI and other teams
The Fitness+ reductions follow a larger workforce adjustment announced in August.
More than 200 employees were affected across teams associated with Siri, Vision Pro and Intelligent Systems Experience, a software engineering organisation involved in developing AI-related features.
At the time, Apple described the changes as part of an effort to realign teams around its product and user-experience priorities. The restructuring involved eliminating some positions while creating or shifting other roles.
Apple balances new priorities with spending
The latest changes come as Apple continues to invest heavily in areas such as artificial intelligence, health and other emerging technologies while reviewing spending across its operations.
The company has been making organisational adjustments rather than announcing a broad workforce reduction covering its entire business.
For Fitness+, the changes appear focused on a relatively small part of the service, particularly its audio programming. Existing features are expected to remain available, while the volume of new content may change.
The developments illustrate how large technology companies can adjust staffing levels within individual businesses even while continuing investment in other strategic areas.
For Apple, the current restructuring is taking place alongside its wider efforts to develop AI capabilities and expand its health-related products and services.
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