Apple Plans 200+ Job Cuts as Siri and Vision Pro Teams Undergo Restructuring

Apple is reportedly planning to cut more than 200 jobs as part of a broader restructuring of teams working on Siri, artificial intelligence and Vision Pro.

The changes are expected to affect roughly 100 positions in the Vision Pro division and another 100 or more roles across Siri and related software teams, according to reports.

Vision Pro operations scaled back

Apple is reducing the size of its Vision Pro operations, including plans to significantly scale back its gaming team and reduce the workforce involved in producing immersive video content.

Creating 3D and immersive content for Vision Pro has reportedly been expensive, with individual episodes costing millions of dollars. At the same time, the headset has faced challenges in attracting a large user base.

Apple is expected to continue producing immersive content, but on a smaller scale and with greater reliance on external partners rather than maintaining large in-house production teams.

Siri and AI teams reorganised

Apple is also restructuring its Intelligent Systems Experience organisation, which is responsible for various AI-related features.

The company is reportedly redirecting resources toward the development of a new AI-powered assistant. As part of the transition, some existing positions are being eliminated while new roles are being created around Apple’s updated AI strategy.

Employees affected by the restructuring will reportedly have opportunities to apply for other positions within the company.

Apple shifts focus toward future products

The Vision Pro, introduced in 2024, was positioned by Apple as a major new computing platform. However, its high price and relatively limited adoption have presented challenges for the product.

Apple continues to support Vision Pro and its visionOS platform, while also placing greater emphasis on future products such as smart glasses and other wearable technologies. A new Vision Pro model is reportedly being considered for around 2028.

The restructuring reflects Apple’s effort to redirect employees and investment toward technologies it believes have stronger long-term growth potential, while reducing costs associated with projects that have yet to achieve broader adoption.