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Vroom shuts down e-commerce activities and cuts 90% of its workers

Used car site Vroom lays off 11% of its Employees

In a surprising move to save money, Vroom, a well-known online car trading platform, has decided to shut down its e-commerce operations and lay off almost 90% of its workforce. This decision comes after failing to secure additional funding, leaving the future of the company uncertain.

Approximately 800 employees, which accounts for 90% of Vroom’s non-UACC and CarStory staff, are expected to be affected by this decision. The company aims to complete the workforce reduction by March 31, 2024.

Vroom’s CEO, Thomas Shortt, admitted that despite their best efforts to raise capital, they were ultimately unable to gather the necessary funds in the current market. This financial setback forced Vroom to take decisive action, leading to the difficult decision to close its core business.

In light of this decision, Vroom will be suspending all transactions through its vroom.com platform, selling off its existing car inventory through wholesale channels, and will not be making any further vehicle purchases. This means that the company will be completely exiting the e-commerce space, which is a significant departure from its initial vision.

While the e-commerce arm faces closure, Vroom’s other ventures, United Auto Credit Corporation (UACC) and CarStory, will continue operating as usual. UACC, which is an automotive finance company, and CarStory, an AI-powered analytics platform, serve third-party customers and will not be affected by this restructuring.

The shutdown of Vroom’s e-commerce operations raises concerns about the company’s future. The remaining businesses, while functional, may struggle to carry the weight of the entire company. The success of Vroom’s restructuring plan depends on the performance of UACC and CarStory, leaving investors and employees wondering about the company’s long-term viability.

This drastic move by Vroom highlights the challenges faced by online car retailers in the current economic climate. The company’s inability to secure funding and its resulting pivot suggests a broader shift in the industry towards financial sustainability and a potential consolidation of the online used car market. The success of Vroom’s restructuring plan will be closely watched, providing valuable insights into the future of this dynamic and evolving sector.